Our technology
Blackpearl Engine
The Blackpearl Engine is a combination of purpose-built technology, algorithms, systems and code all built or refined by data. A private platform, it’s a growth powerhouse for both built and acquired technologies.
This is an engine of opportunity that powers the effectiveness of our data innovation. Each technology added to the Blackpearl Engine contributes new assets. This enriches the technology array and data pool of the Pearl Engine and assists with the creation of new features and products.
A self-perpetuating cycle of enhancement driven by data
Data capture
The data capture stage is focused on collecting useful data points from user interactions, enabling the Pearl Engine to capture over 40 variables from a single interaction. Each data cycle feeds the applications and companies in the Blackpearl Group, enriching the feature set and benefits for customers.
Data transformation
The raw data collected by Blackpearl Group is then transformed into structures and formats that allow analysis, interpretation and additional machine learning.
Data cleanse
The meta data captured is then cleansed by our unique data processing algorithms, allowing us to combat bot clicks and generate reliable and verifiable predictive outcomes from real human interactions.
Data analysis
Each cycle increases the breadth
and depth of data, which is the foundation for providing valuable insights to customers. The data also creates valuable insights for the Blackpearl Group, enabling us to build additional features; and so, the cycle continues.
We are creating motivating opportunities
Blackpearl is here to empower SME’s by transforming data into revenue, putting AI to work in new ways, to bridge the gap in finding, analyzing and acting on data, to fuel growth in sales and marketing.
We believe SMEs can unlock exponential growth by transforming data in dollars – with our technology, expertise and innovation.
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